GREAT NORTH AGENCY - BRAND KIT
Also online at https://greatnorth.agency/brand

THE MARK
"Peak & Pole Star": a mountain with a snowcap, and the North Star above it to the right, on a rounded spruce-green badge. The badge looks right on light and dark backgrounds, so never recolour it per theme. Only the wordmark text colour changes.

COLOURS
Spruce        #337D5B   the badge
Spruce dark   #2B6B4E   mono mark / accents on light backgrounds
Deep Woods    #0D1512   mountain base, dark background, text on light
Snowcap       #F2F5F1   summit, star, text on dark
Mint          #74C69D   buttons and highlights on dark
Maple         #D9483B   Canadian accent: rules and small marks only

TYPE
Display / wordmark: Barlow Condensed 800, uppercase
Text: Barlow 500-700. "AGENCY" in the wordmark: Barlow 600, letter-spacing 0.52em
Both are free from Google Fonts.

FILES
svg/        vector marks and lockups (lockup text loads Barlow; outline it before print)
png/        the badge at 256, 512 and 1024 px, transparent corners
png-lockups horizontal lockup as a PNG on dark and on light
favicon/    browser and phone icons
social/     profile pictures, circle-crop safe

RULES
- Minimum size: badge 16 px; horizontal lockup 120 px wide.
- Clear space around the mark: at least a quarter of the badge width.
- Do not recolour the badge, add gradients or shadows, outline the mark, or rotate it.
- Maple red is an accent only. Never for the badge or for body text.
