Brand kit
The Great North look
Our logo, colours and type, with the rules for using them. If you're writing about us, or building something that carries our name, start here.
Download the whole kit (.zip)The logo
A mountain with a snowcap and the North Star above it, on a rounded spruce-green badge. The badge is the same on light and dark. Only the wordmark text changes colour.
Great NorthAgencyGreat NorthAgency
Download the logo
- Horizontal lockup, on darkSVGDownload gna-lockup-horizontal-on-dark.svg
- Horizontal lockup, on lightSVGDownload gna-lockup-horizontal-on-light.svg
- Stacked lockup, on darkSVGDownload gna-lockup-stacked-on-dark.svg
- Stacked lockup, on lightSVGDownload gna-lockup-stacked-on-light.svg
- Horizontal lockup, on darkPNGDownload gna-lockup-horizontal-on-dark.png
- Horizontal lockup, on lightPNGDownload gna-lockup-horizontal-on-light.png
The text in the SVG lockups uses the Barlow fonts. For print, open them in a vector editor and outline the text first, or use the PNG lockups.
Badge and marks
- BadgeSVGDownload gna-mark.svg
- Badge, square (for circle crops)SVGDownload gna-mark-square.svg
- Badge, 1024 pxPNGDownload gna-mark-1024.png
- Badge, 512 pxPNGDownload gna-mark-512.png
- One-colour mark, follows text colourSVGDownload gna-mark-currentcolor.svg
- One-colour mark, mintSVGDownload gna-mark-mint.svg
- One-colour mark, spruceSVGDownload gna-mark-spruce.svg
- Profile picture, 1024 pxPNGDownload gna-profile-picture-1024.png
Colour
Spruce
#337D5B
The badge
Spruce dark
#2B6B4E
Mono mark and accents on light backgrounds
Deep Woods
#0D1512
Dark background, text on light
Snowcap
#F2F5F1
Text on dark, the summit and star
Mint
#74C69D
Buttons and highlights on dark
Maple
#D9483B
Canadian accent: rules and small marks only
Type
Display and wordmark
Barlow Condensed
Weight 800, uppercase. Weight 700 for smaller labels.
Text
Barlow
Weights 500 to 700. “AGENCY” in the logo is Barlow 600 with wide letter-spacing.
Both are free on Google Fonts.
Using the logo
Do
- Keep the badge the same on light and dark backgrounds. Only the wordmark text changes colour.
- Leave clear space around the mark of at least a quarter of the badge's width.
- Use the badge alone, at 16 px or larger, where there's no room for the full lockup.
- Use the horizontal lockup at 120 px wide or larger.
Don't
- Recolour the badge, or add gradients or shadows.
- Outline the mark, stretch it, or rotate it.
- Use Maple red for the badge or for body text. It's an accent for rules and small marks.
- Put the on-dark lockup on a light background, or the other way round.
Writing about us and need something that isn't here? Email the studio.